I’Anson Bros Ltd, one of the UK’s leading manufacturers of animal feed, has signed a further three-year sponsorship deal with the Yorkshire Air Ambulance helping the organisation to continue providing its life-saving service to rural communities.
The new deal continues an association with the charity that began in 2016 when the company pledged £60,000 of savings generated by its upgraded, energy-saving lighting system to help purchase vital Night Vision Goggles to enable the YAA to extend its flying hours. Since then, I’Ansons has showcased its support for the charity by displaying its branding on its vehicle fleet.
The company has also raised money through renting out its distribution yard to television production crews and parking for the Tour de Yorkshire cycle race and by taking part in various funding raising activities, such as the Great North Run and the Total Warrior challenge.
This extensive fundraising led to I’Ansons winning one of the Yorkshire Air Ambulance Corporate Supporter Awards in 2018 and its logo features on both YAA aircraft.
Katie Collinson, Corporate and Partnerships Manager for the Yorkshire Air Ambulance, said:
“The support we receive from local businesses is the lifeblood of our charity and we would like to take this opportunity to thank I’Ansons for its continued support and generosity. It has helped greatly towards the vital funding of our service and will enable us continue saving lives across the region, particularly in rural North Yorkshire where journey times to hospital are longer and our service is so very vital to the farming communities which we serve.”
The Yorkshire Air Ambulance provides a life-saving rapid response emergency service 365 days a year to 5 million people across 4 million acres of Yorkshire. It flies 1500 missions a year and needs to raise £12,000 a day to keep both of Yorkshire’s air ambulances in the air and maintained.
Chris I’Anson, Managing Director of I’Anson Bros Ltd, said:
“We are a rural business based in the heart of the Dales supplying customers across the North of England. These can often be remote areas with testing terrain and difficult access. When accidents happen the speed of getting casualties to hospital can be critical in determining the outcome so the service the YAA provides is vital to the entire rural community. We are delighted to be able to help it to continue to do so.”