North Yorkshire-based animal feed firm I’Anson, well known as the driving force behind the British Horse Feeds brand, has purchased a majority stake in natural health supplements business, The Golden Paste Company (GPCo).
From its distribution base in Killinghall, near Harrogate, GPCo produces a range of products based on Whole Turmeric.
The business is focused on championing human food use of turmeric, through a simple method of ‘cooking’ and preparation, which allows for a number of product formats, including; ready-made turmeric pastes, and supplements.
The Shareholders and Directors of I’Anson have purchased 75 per cent of The Golden Paste Company (GPCo) as part of this exciting initiative with the portfolio of products working alongside the British Horse Feeds range of Speedi-Beet and Fibre-Beet.
Will I’Anson, Sales Director of I’Anson, said: “We are very excited about this latest acquisition and partnership. There is a great deal of synergy across all our related brands and product ranges not only in the UK but with our feed partners worldwide.
“We’ll have many great opportunities together thanks to our wide distribution network, strategic feed partners in the UK and across the globe and our strong presence in the Animal feed, Pet and Equine Market.”
Janine Kell will continue as Managing Director to head up the GPCo team, working alongside her husband Darren, Celine Scott and Kirsten Baul.
Janine said: “We are excited for the opportunities that the support of I’Anson will enable us to achieve: further developing our range of innovative products and making them more readily available to the market, servicing new and existing customers.”
On the acquisition, Chris I’Anson, Managing Director of I’Anson, said: “Our family business, I’Anson Brothers Ltd, has grown and developed over 117 years by recognising opportunities, and working with Janine and her team at The Golden Paste Company, is the next exciting development.”
The use of turmeric dates back nearly 4,000 years to the Vedic culture in India, where it was used as a culinary spice and had religious significance.